T1 Sports Marketing was founded in 2008  by 3 time Ironman finisher Ben Distel. Having previously distributed Ideal Saddle Modification (ISM) in Singapore, he continued this partnership with them while living in Tokyo, Japan. Upon launching the company in 2010 in Düsseldorf, Germany, he also secured the rights to distribute yurbuds sport earphones, a then small startup company from St. Louis, MO. Through hard work in endless weekends spent at sport expos, yurbuds are now the number 1 selling sports earphones in the USA. Early 2013 T1 Sports Marketing added XLAB to its portfolio. We are proud that both ISM as XLAB won their respective categories at the annual Kona Bikecount, the main indicator of what is popular in the market, in 2013.

We distribute our brands exclusively in Germany and Austria. If you are a handler and are interested in carrying our products in your store(s) please do not hesitate to contact us at info [at]

T1 Sports Marketing GmbH, Import and Distribution of innovative sports accessories.